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Red Ribbon Week (Oct. 23-31) is the oldest, largest drug prevention program in U.S.


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  • Red Ribbon Week

Red Ribbon Week Photo
It’s Red Ribbon Week® (October 23-31)!

The Red Ribbon Campaign® is the oldest and largest drug prevention program in the Nation and a way for people and communities to take a visible stand for healthy lifestyles.

The campaign was created after DEA Agent Kiki Camarena was kidnapped and killed in Mexico in 1985.

People began wearing red ribbons as a symbol of Kiki’s sacrifice and to show their support for drug-free living.

With approximately 74,000 American lives lost last year to drug overdose, your participation in Red Ribbon Week is more important than ever.

Red Ribbon is intended to be fun AND effective. Here are 5 ways to celebrate:

  1. Communicate with children about the importance of staying drug free and the meaning behind this year’s theme: “Life Is Your Journey. Travel Drug Free.™” Also, don’t forget to Lock Your Meds. Secure your medication, take regular inventory and properly dispose of unused or expired medication.
  2. Educate, educate, educate. It’s not just about wearing red. Here are some curriculum ideas by grade level. Check out this online course for high school students on prescription drugs. Here’s a great infographic about Red Ribbon Week.
  3. Enter our photo contest. It’s a fun and effective way to get the conversation started and it also supports schools across America.
  4. Make it social. Show your support for Red Ribbon on Facebook, Instagram and Twitter.
  5. Take a stab at creating next year’s theme. You’ll get national recognition and lots of free Red Ribbon merchandise.

Thank you for your participation and your unwavering support!