Hear that? It’s the school bell ringing: Arizona Department of Education launches Ready for School AZ campaign - AZEdNews
Sections    Monday June 21st, 2021
Twitter Profile Facebook Profile LinkedIn Profile RSS Profile
| SUBSCRIBE

Hear that? It’s the school bell ringing: Arizona Department of Education launches Ready for School AZ campaign


  • |
  • Morgan Dick   |   Arizona Department of Education

Students Getting On A School Bus From The Arizona Dept. Of Education's Ready For School AZ Campaign. Courtesy Arizona Dept. Of Education

The Arizona Department of Education, the state agency tasked with overseeing Arizona’s K-12 public education system, launched their Ready for School AZ effort Monday to help re-enroll students and support them and their families along the way.

Over the next few months, the Arizona Department of Education will work to connect people with state and community resources that can help parents find their child’s school, navigate the enrollment process, and make sure every Arizonan is prepared for the upcoming school year.

 “Arizona schools are open and excited to welcome back students and families. It’s time to get ready for school and back to the experiences and moments that matter to students and families,” said Kathy Hoffman, Arizona Superintendent of Public Instruction. “Every day, every moment at school matters. Whether it’s the first day of kindergarten or senior year, enroll now and get ready for school with us.”  

Click here for the Ready for School AZ website

TV commercial in English:

Ready for School AZ – :15 English from LAVIDGE on Vimeo.

The effort includes a dedicated website (English and Spanish) with all the information and resources students and families may need, including instructions on how to find their child’s school and enroll, information on summer programs, and guidance on staying physically and mentally healthy, as well as a hotline with support in English and Spanish (602-542-7378).

In addition to the website, the Arizona Department of Education will send direct mail and text messages to parents as well as run television, radio, digital, social and outdoor ads in order to reach families who have yet to enroll their students in the 2021/2022 school year.

TV commercial in Spanish:

Ready for School AZ – :15 Spanish from LAVIDGE on Vimeo.

According to the American Academy of Pediatrics, children get much more than academics at school; they learn social skills, get healthy meals and exercise, receive mental health support and have access to other services that are not as easily replicated online.

To reduce barriers to those in-person benefits, ADE’s Ready for School AZ campaign will ensure families and students have the information and support they need to ease any concerns about returning to in-person classes due to COVID-19, catch up on schoolwork, or even find housing.

Superintendent Hoffman added: “Life during the pandemic has been a challenge for parents and children and learning likely looked different during the last two school years. In-person instruction is not just the best way for most students to learn, it offers the experiences and fun that help students grow and thrive.”

About The Arizona Department of Education

The Arizona Department of Education (ADE) is the state agency tasked with overseeing Arizona’s K-12 public education system by working with local districts and schools across Arizona. ADE is led by Superintendent of Public Instruction Kathy Hoffman, who was elected to the statewide office by Arizona voters in 2018. ADE comprises more than 600 staff across four state offices working to serve Arizona’s students, families, educators, and school communities. Click here to learn more about the Arizona Department of Education.