10 Best MBA Marketing Colleges in India

Did you know India has some of the best MBA Marketing colleges worldwide? Many institutions offer top-notch education and specialized programs. Doing an MBA in Marketing in India can lead to amazing career opportunities with great salaries. If you have recently graduated, choosing the right college is key to your success in the field.

In this article, we are going to look at the best MBA marketing colleges in India. We will also cover the eligibility criteria, entrance exams, application process, course curriculum, job placements, etc. Keep reading to know more about it. 

Why Should You Choose MBA Marketing Colleges in India?

When it comes to your MBA in Marketing, picking the right college is important for your career growth. Here are some reasons why you should choose the best MBA Marketing Colleges in India:

• MBA Marketing colleges consistently rank as the top choices for MBA Marketing programs in India. 
• They offer a thorough curriculum to give you the skills and knowledge needed to succeed in marketing. 
• Faculty members are experienced industry professionals who offer valuable insights and guidance.
• The colleges provide a great learning environment with top-notch facilities. 
• They also have strong ties to the industry. This gives you opportunities for internships and placements. 

What Would You Learn in the MBA Marketing Program in India?

Here is a quick look of what you will learn in an MBA program specializing in Marketing in India:

1. Consumer Behavior: You will grasp why people buy things, considering their psychological, personal, and social factors.
2. Marketing Research: You will learn how to gather, analyze, and use data to make smart marketing decisions, like understanding what customers want and market trends.
3. Product and Brand Management: This covers how to build, maintain, and grow the reputation and sales of a product or brand.
4. Sales and Distribution Management: You will study how companies sell and distribute products efficiently to reach customers.
5. Digital Marketing: You will explore marketing on the internet. This includes SEO, social media, content, and email marketing.
6. Advertising and Promotion Management: You will master creating effective ads and promotions to show customers why they need a product.
7. International Marketing: You will discover how to market products and services in different countries, considering cultural and economic differences.
8. Services Marketing: This focuses on marketing services. This can be different from selling physical products.
9. Strategic Marketing Management: You will learn how to develop a strong marketing plan to help a business succeed.

Course Curriculum and Specializations

When you are thinking about doing an MBA in Marketing, it is important to know what the course covers and what special programs the colleges offer in India. You need a strong understanding of marketing concepts and strategies to do well in this field. Let’s check out what you will learn in the MBA Marketing course and what extra programs you can explore.

1. Core Course Subjects

In an MBA Marketing program, you will dive into key subjects that give you a solid grasp of marketing principles and strategies. These courses are the foundation of the program. They will help you build the skills needed for various marketing roles. Here are some of the main subjects you will study:

• Marketing Management
• Consumer Behavior
• Brand Management
• Market Research and Analytics
• Integrated Marketing Communication
• Product and Pricing Strategies
• Sales and Distribution Management
• Digital Marketing

2. Specializations in MBA Marketing

In MBA Marketing programs, you can choose from various specialized courses to focus on specific areas of marketing that interest you. These specializations help you become an expert in your chosen field. This gives you an edge in the job market. Here are some popular specializations you can explore:

• Market Research and Analytics
• Digital Marketing
• Brand Management
• Advertising and Public Relations
• Sales and Business Development
• Retail Management
• International Marketing

3. Elective Courses

In MBA Marketing programs, you have the option to choose elective courses based on your career goals and interests. These courses help you specialize in specific areas of marketing. This makes you more skilled and competitive in the job market. Here are some common elective courses you might find:

• Social Media Marketing
• Market Forecasting and Planning
• Service Marketing
• Strategic Marketing
• Marketing Analytics
• Customer Relationship Management
• Product Innovation and Development
• Marketing Consulting

Accreditation and Recognition

When picking an MBA Marketing college in India, it is important to check if the institution has the right accreditations and recognitions. Accreditation makes sure that the college maintains certain quality standards. This ensures you get a good education. Here are some major accrediting bodies you should look for:

1. UGC (University Grants Commission)

The UGC is a government body that manages and sets standards for higher education. It is in charge of recognizing universities, affiliating them, and granting degrees.

2. NAAC A+ (National Assessment and Accreditation Council)

NAAC is an organization that evaluates and approves colleges and universities in India. Their accreditation process assesses how well an institution is doing and encourages them to keep getting better at providing quality education.

3. AIU (Association of Indian Universities)

The AIU is like a middleman between universities and different groups like the government and international organizations. When a college is accredited by AIU, it means they follow certain standards and offer a good education.

4. AICTE (All India Council for Technical Education)

AICTE overseas technical education in India. The body ensures that it grows and improves. It sets standards and gives accreditation to institutions offering technical courses.

5. BCI (Bar Council of India)

The BCI regulates legal education in India. It ensures that law colleges meet the necessary standards and behave well.

6. PCI (Pharmacy Council of India)

PCI is in charge of pharmacy education in India. It evaluates and recognizes colleges that offer pharmacy courses. Their job is to ensure that the colleges maintain high standards for quality education.

7. ICAR (Indian Council of Agricultural Research)

ICAR manages agricultural education and research in India independently. It ensures that agricultural colleges meet the required standards and offer education that aligns with the country’s agricultural needs.

Entrance Exams

In India, MBA Marketing colleges accept various entrance exams to check your skills and knowledge in business and marketing. These exams include MAT, CAT, CMAT, XAT, and UU Entrance Test. Each exam checks your verbal ability, quantitative aptitude, data interpretation, logical reasoning, and general awareness. You should find the exams your preferred colleges accept and then plan accordingly.

Admission Process

When applying for MBA Marketing programs in India, you go through several stages. The steps are as follows:

1. You register online for the entrance exams and fill out the forms. 
2. You take the entrance exam as per the scheduled time. 
3. After that, the results are declared, and based on your performance, you get shortlisted. 
4. If you are shortlisted, you will be invited for a Group Discussion (GD) and Personal Interview (PI) to examine your communication skills and personality. 
5. Once these rounds are done, colleges make a merit list. They consider your performance in the exams, GD, PI, and other criteria. 
6. If you meet the college’s criteria, you will receive an offer for admission to the MBA Marketing program.

List of Top 10 Best MBA Marketing Colleges in India

Here is a list of some of India’s best MBA Marketing colleges. They are well-known for their top-notch education in the marketing field.

1. Symbiosis Institute of Business Management

The Symbiosis Institute of Business Management in Pune stands out as one of the finest colleges for an MBA in marketing. It offers a two-year full-time MBA program in Marketing approved by AICTE. The curriculum covers key areas like consumer behavior, market research, marketing mix, product management, and brand management.

This college has a remarkable track record in placements. This provides great career prospects. On average, students receive an attractive salary package of Rs 24 lakh per annum during placements. Top recruiters like Hindustan Unilever, Coca-Cola, Asian Paints, Bajaj Auto, and Axis Bank frequently visit the campus for placements.

• Location: Pune, Maharashtra 
• Placement Package: Rs 24,00,000 per annum

2. Xavier Institute of Management and Entrepreneurship

Xavier Institute of Management and Entrepreneurship (XIME) is a popular choice for those pursuing an MBA in marketing. It offers a two-year full-time program approved by AICTE.

At XIME, you will get a solid foundation in marketing. They cover consumer behavior, market research, advertising, and sales management. Also, there are elective courses to specialize in specific areas.

XIME has a great track record of placing students in top marketing roles in India and abroad. Its strong alumni network can help you land internships and jobs.

Besides offering quality education, XIME boasts an impressive placement record, with most students securing top marketing positions globally.

• Location: Bengaluru, Karnataka 
• Placement Package: Rs 10,75,000 per annum

3. Indian Institute of Foreign Trade

IIFT is among India’s top MBA colleges for marketing. It was established in 1963 by the Indian Government. It offers a full-time MBA in International Business. You can study at its Delhi campus or choose from Kolkata or Mumbai options.

The MBA curriculum covers international trade, finance, marketing, and more. You will also get to join international study tours and internships. IIFT grads are highly valued by companies in India and abroad because of its strong alumni network.

• Location: Delhi, India 
• Placement Package: Rs 29,00,000 per annum

4. Department of Management Studies – IIT Madras

The MBA program at IIT Madras’ Department of Management Studies (DMS) is highly respected for marketing studies. It is a two-year full-time course that gears you up for marketing careers. You will cover topics like marketing management, consumer behavior, and more. Also, there is an internship option in the second year.

DMS grads have landed great jobs in big companies like Coca-Cola and Tata Consultancy Services. If you are eyeing a marketing career, consider applying to DMS at IIT Madras. It is a smart move for your future.

• Location: Chennai, Tamil Nadu 
• Placement Package: Rs 20,00,000 per annum

Chennai has a lot of options for you when it comes to MBA Colleges. If you are looking for an MBA college in Chennai, you can check our detailed article.

5. NIRMA University

NIRMA University is located in Ahmedabad, Gujarat. It has been around since 1960. They offer various undergraduate, postgraduate, and doctoral programs. It has got an ‘A’ grade accreditation from NAAC and is also part of the AIU.

Their MBA in Marketing program spans two years, divided into four semesters. You will dive into marketing areas like market research, advertising, sales management, and more. Also, there is an internship where you will get hands-on experience in the field.

• Location: Ahmedabad, Gujrat
• Placement Package: Rs 12,00,000 per annum

6. FMS Delhi – Faculty of Management Studies, Delhi University

FMS Delhi is a part of Delhi University. It is a top choice for an MBA in marketing. The two-year program focuses on marketing specialization. They cover topics like consumer behavior, market research, and product management. 

The faculty at FMS Delhi is experienced. The college provides modern facilities like libraries and labs. Admission is based on CAT scores, academic background, and work experience. Shortlisted candidates go through interviews to assess communication skills and marketing knowledge.

• Location: Delhi, India 
• Placement Package: Rs 34,00,000 per annum

7. IIM Calcutta

IIM Calcutta is among India’s top MBA colleges for marketing. It was established in 1961 in Kolkata. They offer a two-year full-time MBA degree in marketing which is approved by AICTE. The course gives you an advanced understanding of marketing concepts and their practical applications.

The curriculum covers various topics like consumer behavior, market research, product and brand management, advertising, sales, and distribution. You will also have a summer internship to apply your skills in a real-world setting.

With a strong reputation for quality education, IIM Calcutta produces highly sought-after graduates. The institute offers top-notch facilities for the best learning environment to its students.

• Location: Kolkata, West Bengal 
• Placement Package: Rs 36,70,000 per annum

8. XLRI – Xavier School of Management

XLRI is a popular choice among MBA colleges in India, especially for marketing. It is known for producing top-notch marketing professionals. Their curriculum covers all aspects of marketing, from understanding consumer behavior to mastering brand management.

One unique feature of XLRI is its specialization in services marketing, which is perfect if you are interested in careers in hospitality or tourism. With a strong placement record, XLRI graduates have found success in both private and public sectors.

• Location: Jamshedpur, Jharkhand
• Placement Package: Rs 29,90,000 per annum

9. SP Jain School of Global Management

At SP Jain School of Global Management, you can pursue an MBA in Marketing. The course is designed to equip you with the skills needed in today’s marketing world. This college has consistently ranked among India’s top B-schools in various surveys and magazines. 

This B-school is located in Mumbai. Mumbai also known as a ‘city of dreams’ has amazing MBA college options for you. If you are planning to pursue your MBA in the city of dreams, you can follow our detailed article on the best MBA colleges in Mumbai. 

During the two-year MBA program at SP Jain Mumbai, you will go through four semesters. The first year focuses on core courses, while the second year lets you specialize in your chosen marketing area. 

The curriculum covers essential topics like consumer behavior, digital marketing, and brand management. You will benefit from a strong alumni network holding top marketing positions worldwide.

• Location: Mumbai, Maharashtra 
• Placement Package: Rs 32,00,000 per annum

10. Institute of Management Technology (IMT)

IMT Ghaziabad stands out as one of India’s top management colleges offering an MBA in marketing. You will find a top-notch faculty here. The college boasts vast experience in the marketing field. 

At IMT Ghaziabad, the curriculum is designed to give you a deep dive into marketing concepts and how to apply them practically. Also, the institute provides ample opportunities for you to get hands-on experience through internships and live projects.

• Location: Ghaziabad, Uttar Pradesh 
• Placement Package: Rs 17,30,000 per annum

Top MBA Marketing Companies in India

Here are some of the top Marketing Organizations in India. They are known for their strong brand presence, wide range of brands, and solid financial performance. These firms often hire graduates from the best MBA marketing colleges in India. These companies include:

• Hindustan Unilever
• P&G
• Amazon (for e-commerce marketing)
• Mondelez
• L’oreal
• AbinBev
• ITC
• Nestle
• Pepsi
• Coca-Cola (through Varun Beverages)
• Jubilant Ltd

Frequently Asked Questions

Conclusion

Choosing the best MBA Marketing college in India is super important for your marketing career. India has some great MBA Marketing colleges that offer awesome education and great job opportunities.

In this article, we have talked about the best MBA Marketing colleges in India. These colleges are super good at teaching. They have some amazing programs. They are recognized by important organizations like UGC, NAAC A+, AIU, AICTE, BCI, PCI, and ICAR. This means you will get a top-notch education and have an edge in the job market.

When it comes to getting into these programs, you usually have to take entrance exams like MAT, CAT, CMAT, XAT, and UU Entrance Test. Once you are in, you can choose what you want to specialize in.

Getting a good job after your MBA is also important, and these colleges do a great job of helping you with that. Lots of their students get really good job offers, and many alumni are working in big companies. So, going to one of these colleges can help you start your marketing career on the right track.