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Sprinkles Cupcakes challenges local students

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  • Liz Lastra/Evolve PR and Marketing

Sprinkles Cupcakes, the world’s first cupcake-only bakery, announced today that it has launched Candace’s Cupcake Challenge, a recipe contest that invites elementary students throughout Maricopa County to submit cupcake recipes that will be sold in Sprinkles’ Scottsdale bakery.

Phoenix-area classrooms are being asked to submit their cake and frosting recipes to Sprinkles after printing out this form and submitting it by Friday, February 7th to or in person at their Scottsdale bakery at 4501 N. Scottsdale Road in Scottsdale.

Candace Nelson, Sprinkles founder and judge on Food Network’s “Cupcake Wars,” will then select her three favorite recipes which will be baked and sold at Sprinkles Scottsdale from February 24th to February 28th. All three winning schools will receive a monetary donation and cupcake prizes.

“We are so excited to offer AZ school kids the opportunity to think creatively, learn more about baking and how ingredients work together, and inspire any budding entrepreneurs out there,” said Sprinkles Founder Candace Nelson. “We think that giving students a chance to see their creations selling in the real marketplace in a way that will also give back to their school, will spark a real sense of pride and achievement,” Nelson added.

The three winning recipes will be chosen by Nelson based on originality and taste and announced on February 12th. Phoenix-area residents will have the opportunity to “vote” for their favorite flavor by purchasing the cupcakes at the Sprinkles located at 4501 N. Scottsdale Road. The top selling cupcake will receive a $1,000 cash donation to the school and a cupcake party for the entire school. The second and third best selling cupcakes will each receive a cupcake party for the submitting classroom and cash donations to the school for $500 and $250 respectively. 

Sprinkles Cupcakes opened “the world’s first cupcake bakery” in Beverly Hills, as reported by the Food Network, and is credited by the Los Angeles Times as “the progenitor of the haute cupcake craze.”  Founded by Candace Nelson, judge on Food Network’s hit show “Cupcake Wars,” and husband Charles, Sprinkles has inspired long lines of devoted Hollywood stars and serious epicureans alike.

From Tom Cruise to Oprah Winfrey, Blake Lively to Ryan Seacrest, celebrities are abuzz about Sprinkles!  Baked fresh in small batches throughout the day, Sprinkles Cupcakes are handcrafted from the finest ingredients and contain no preservatives, trans fats or artificial flavors.

Sprinkles has 11 locations nationwide, a traveling Sprinklesmobile – the world’s first cupcake truck, and sells its cupcake mixes at over 250 Williams-Sonoma stores throughout the US and Canada.

In 2012, Sprinkles debuted the world’s first Cupcake ATM and continued its foray into classic American desserts with the launch of Sprinkles Ice Cream.

For additional information and a list of future locations, please visit