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Camelback students win app contest and hope to take it to market


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  • Craig Pletenik/Phoenix Union High School District

Four Camelback High School Marketing Students Created An App That Gives People An Easier Way To Shop. They Are From Left To Right: Olivia Higuera; Alejandra Alvarez; Sila Fraye And Maria Molina Photo Courtesy Of Phoenix Union High School District

Four Camelback High School marketing students think they have an easier way to shop and they have an app for that.  The students won a statewide Verizon Innovative App Challenge and are setting their sights on a national award, $15,000 and the opportunity to work with MIT experts to build their concept into a working app.

Juniors Sila Fraye, Olivia Higuera, Alejandra Alvarez and sophomore Maria Molina won Verizon tablets and a $5,000 donation to Camelback’s DECA Marketing and Entrepreneurship Club creating the SHOPEASY app that takes a shopping list, and works as an indoor GPS for grocery stores, finding product locations, coupons, and sales.

Camelback students win app contest and hope to take it to market ShopEasyAppCreators

Four Camelback High School marketing students created an app that gives people an easier way to shop. They are from left to right: Olivia Higuera; Alejandra Alvarez; Sila Fraye and Maria Molina
Photo courtesy of Phoenix Union High School District

The app inventors say your shopping time can be cut in half, and you’ll get the most value for your money.

“Once you enter your grocery list, according to your items, the app will recommend the best grocery store based on the sales and coupons that match the products on your grocery list. Once you are at the store, the app will guide you through the store to find every item on your grocery list with coupons and managers specials available for scanning at checkout,” Sila Fraye said.

There were over 1200 entrees nationwide for the 50 junior high and high school state winners.  The experience has already been educational for the girls.

“Whatever happens next, it has already been a life-changing event,” teacher Maria Abrams said.

“The girls utilized a Design Thinking process to observe, brainstorm, identify a challenge and come up with solutions.   After winning, they had to step up, create a video, develop a communications plan and make contacts,” Abrams said. “It could be even more rewarding.  The contest rules specify all intellectual rights will remain with the students.”

To become the Best in the Nation App in the contest takes a monumental marketing task—getting the most text votes by the end of January.  The girls have even produced a commercial to help prove that they have the most innovative, useful and engaging app in the United States.

To vote, text: shopeasy2 to 22333.  There is no charge for voting.  You can follow the voting action here:  http://appchallenge.tsaweb.org/vote/5764

The four students are available to talk to the media, and promote the vote.  Best times are weekday afternoons after 3 p.m.

For more information, please contact Craig Pletenik, spokesman for Phoenix Union High School District, at (602) 764-1530 or Maria Ciolfi-Abrams, Marketing Teacher, at (480) 385-8063.

Video: ShopEasy App Commercial